Instructor: Leger, Rosemary Elisabeth
Describes the nature and scope of marketing research activities. Reviews research designs, sampling, measurement, analysis, and other issues with focus on providing marketing information to management. (Lec. 3) Pre: BAI (BUS) 210 or STA 308, BAI (BUS) 211 or BAI 311 and MKT (BUS) 265 or 265H.
3 crs.
Session 2 (6/23-7/26)
Schedule: T, TH: 5:00 PM-6:15 PM
Course delivery: Online-Synchronous
General education outcome: N/A
Additional fees: No additional fees.

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