Instructor: Hales, Douglas N
Frameworks and quantitative approaches for implementing strategic customer relationship management, customer-based marketing metrics, essential database marketing tools, supplier/customer selection and targeting. (Lec. 3/Online) Pre: MKT 265 (BUS 365) or 265H (365H), junior standing, or permission of instructor.
3 crs.
Session 1 (5/20-6/21)
Schedule: M-TH: 11:00 AM-12:45 PM
Course delivery: Online-Synchronous
General education outcome: N/A
Additional fees: No additional fees.

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