Instructor: Leger, Rosemary
Analyze a brand’s social media positioning, apply analytical skills to social network data for marketing research, and develop strategies for social media marketing that help meet broad marketing objectives. (Lec. 3/Online) Pre: MKT 265 (BUS 365) or 265H (365H), or permission of instructor.
3 crs.
Session 2 (6/24-7/26)
Schedule: Online
Course delivery: Online-Asynchronous
General education outcome: N/A
Additional fees: No additional fees.
MKT 475: (BUS) Social Media for Marketing: Analytics and Strategy
