Instructor: Allain Lazo, Oscar
This course explores the marketing of sports as a unique product and cultural phenomenon. Students will analyze the expanded sports marketing mix, consumer behavior, sponsorships, digital engagement, and branding. The course balances conceptual framework with practical application through cases, analytics projects, and a capstone marketing plan.
3 crs.
Session 1 (5/18-6/20)
Schedule: Online
Course delivery: Online-Asynchronous
General education outcome: N/A
Additional fees: No additional fees.

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