A review of the consumer decision-making process and factors that influence consumers, including ethical issues.
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MKT 265: Marketing Principles
An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy.
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Examination of the contemporary social, political, cultural, legal and ethical forces that shape the business environment.
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Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.
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The management of manufacturing and service operations.
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Analysis of marketing problems and determination of marketing policies in product development, promotion, pricing, channel selection; legal aspects.
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Functions and responsibilities of financial managers.
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Student participation in laboratory sessions designed to understand the physiology of exercise relating to body composition, EKG, pulmonary, and metabolic functions.
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Applied human physiology, with applications to physical activity, exercise, and sport.
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Introduction to the field of exercise science.
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