College of Business Administration

Ballentine Hall, 7 Lippitt Road, Kingston, RI 02881


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Stephen Atlas

Steve Atlas
  • Assistant Professor
  • Area: Marketing –– Specialization: Consumer Financial Decisions, Mental Accounting
  • Phone: 401.874.4190
  • Email:


Stephen Atlas researches behavioral factors that influence consumer financial decisions. In particular, his research explores how time preferences and framing impact consumer decisions involving recurring financial consequences such as mortgages and subscriptions.

He is principal investigator of the Mental Accounting and Pricing (MAP) Lab, an interdisciplinary group of students and faculty researching consumer decision making and behavioral economics.

His work has appeared in the Journal of Marketing Research, Southern Economic Journal, the Journal of Virtual World Research, and Advances in Consumer Research. Locally, his research has been featured in the Providence Journal and WPRO News.

Atlas earned his Ph.D. in Business from Columbia University. His dissertation was selected as winner of the 2013 Doctoral Dissertation Competition in Behavioral Pricing by the Pricing Center at Fordham University and was a finalist in the Mary Kay Doctoral Dissertation Competition awarded by the Academy of Marketing Science. He also received a B.A. in Economics from Brown University and a M.A. in Economics from Tufts University, where he examined how social norms influence online financial choices. Previously, he worked as a consultant with Deloitte.

At URI, Atlas teaches Marketing Research and Customer Analytics.

Stephen Atlas CV


Selected Recent Publications

Atlas, Stephen A., Eric J. Johnson and John W. Payne (in press), “Time Preferences and Mortgage Choice,” Journal of Marketing Research.

Atlas, Stephen A. and Louis Putterman (2011),  “Trust Among the Avatars: A Virtual World Experiment, With and Without Textual and Visual Cues,” Southern Economic Journal. 78(1), 63-86.

Atlas, Stephen A. (2008), “Inductive Metanomics: Economic Experiments in Virtual Worlds,” Journal of Virtual World Research. 1 (1), 1-15.

Book Chapters

Atlas, Stephen A (2015). “Measuring Risk for Small and Medium-Sized Enterprises,” in Jeyaraj Vadiveloo (Ed.), Enterprise Risk Management for Small and Medium-Sized Enterprises, US: Society for Actuaries, 119-128.



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