The Business of Digital Media is an interdisciplinary minor offered jointly with the College of Business and the Harrington School of Communication and Media.

This minor offers you deep knowledge of how digital media works and the skills to create and analyze content. Completing the minor also gives you a specialized credential, positioning you to thrive in the changing business world. 

Students in business and non-business majors may apply for the Business of Digital Media minor. Admission is on a space-available basis only, and therefore not guaranteed. Interested students should complete an application form for the minor, available from the Office of the Dean of the College of Business.

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Curriculum

A total of 18 credits is required for a minor in Business Analytics.

Choose any four of the following courses (must fulfill all pre-requisites): 

• BAI 356* Business Applications Programming
• BAI 358 Business Data Communications and Networking
• BAI 405*End-User Development for Business Analytics (Python Coding)
• BAI 454 Working with Messy Data
• BAI 455*Business Applications Programming II
• BAI 456 Management of Databases
• BAI 457*Design for Management Information Systems (Data Visualization)

Select any two of the following courses (must fulfill all pre-requisites):

• BAI 357 Information Technology in Business Organizations
• BAI 458 Fashion Retail Analytics
• MKT 467* Customer Analytics

*Course has pre-requisite(s) which must be met.

Requirements for the Business Analytics Minor include:

• Undergraduate students must declare Business Analytics and Artificial Intelligence as a minor field of study the semester in which the student expects to complete 75 credit hours. Requirements are satisfied by completion of the 18 credits of related studies offered by the College of Business.
• A minimum average of 2.0 must be earned in the 18 credits required for the minor.
• At least 3 courses for the minor must be earned at the University of Rhode Island.
• No course may apply to both the major and minor fields of study. Courses in general education may be used for the minor. Courses in the minor may not be taken under the Pass/Fail option.
• Because business students must be accommodated first, approval of a minor does not guarantee space in BAI111 or BAI210 during the fall or spring semester for non-business majors. Taking one of these courses during the summer or taking a suitable substitute (MTH131 or MTH 141 in place of BAI 111 and STA 308 in place of BAI 210) is strongly recommended as they are required for most of the courses in the minor.