Ph.D. – Marketing Specialization
Overview
The marketing specialization provides intensive coursework on specific topics such as consumer behavior, marketing strategy and research methods (quantitative and qualitative designs and analysis), and flexibility for students to customize a curriculum to their research interests. Faculty research includes big data, branding, consumer culture theory, and pricing.
Upcoming Virtual Information Sessions:
Marketing Ph.D Information Session
Wednesday, December 4 at 11pm (EST).
Hosted by Mehdi Hossain & Dr. Lauren Labrecque
Register Today
Area Ph.D. Marketing Coordinator: Associate Professor, Mehdi HossainContact us for more information
Ph.D. Program Director: Professor, Lauren Labrecque