Ph.D. – Marketing Specialization

Billboards and crowds in Times Square

Overview

The marketing specialization provides intensive coursework on specific topics such as consumer behavior, marketing strategy and research methods (quantitative and qualitative designs and analysis), and flexibility for students to customize a curriculum to their research interests. Faculty research includes big data, branding, consumer culture theory, and pricing.

 

Contact us for more information

Area Ph.D. Marketing Coordinator: Associate Professor, Mehdi Hossain