Ph.D. – Marketing Specialization


Overall Expectations

Our goal is to develop scholars in marketing who will contribute to business education in higher institutions. We prepare you for the academic careers by providing intensive, closely mentored research and classroom teaching experiences.

The marketing concentration aims to strengthen understanding of marketing foundations. To develop future scholars, pedagogical and research skills are incorporated into the curriculum. At the end of their period of study, you and your peers should be able to demonstrate the ability to produce high-quality research (e.g. via conference presentations and published papers) and to create significant learning experiences in the classroom.

You are expected to exert persistent effort in and out of class, during the academic semesters and intervening summers, and to fulfill the program requirements in a timely manner. You are also expected to communicate clearly in English, and support and opportunities for practice are provided.

A minimum GPA of 3.0 is required to maintain student status. Marketing faculty will evaluate each student’s progress after the Spring semester of each year, identify strengths and weaknesses, and provide a plan of action for the upcoming year.  Positive evaluations by the Faculty are necessary to continue in the program.

Program Requirements

A minimum of 80 credits are required (30 credits are counted from a Master’s degree program; minimum of 42 at URI). Students with a Master’s degree from a non-business discipline are required to take a course in business.

Milestones in Brief

Time Courses Total Credits
Year 1 Fall
  • BUS 601: Practicum in Business Teaching (1 credit)
  • MGT 612: Knowledge Systems in Managerial Disciplines (3 credits) or alternative
  • MKT 610: Seminar in Marketing (3 credits)
  • STAT/PSY 532: Experimental Design (3 credits)
Year 1 Spring
  • BUS 602: Doctoral Colloquium in Business Research (1 credit)
  • MKT 611: Doctoral Research Seminar (3 credits)
  • MKT 610: Seminar in Marketing (3 credits)
  • STAT/PSY 533: Advanced Quantitative Methods in Psychology (3 credits)
  • Or another elective (see Appendix for list of recommended courses) (3 credits)
Year 2 Fall
  • MKT 610: Seminar in Marketing (3 credits)
  • Elective (3 credits)
  • Elective/Independent study (3 credits)
Year 2 Spring
  • Elective (3 credits)
  • Elective/Independent study (3 credits)
  • Elective/Independent study (3 credits)
Year 3
  • MKT 699: Doctoral Dissertation Research (9 credits)
Year 4
  • MKT 699: Doctoral Dissertation Research (1-9 credits)
  • MKT 610 Seminars (3 credits each): Marketing Strategy, Consumer Behavior, Pro-Seminar
  • Required:  One paper (approved by chair and representatives chosen by the chair)
  • Required: Written and Oral Comprehensive Exam (scheduled by chair, following submission of program of study and selection of a committee, approved by committee)

Non-Marketing Ph.D. Electives

This list is partial and for informative purposes only. Students must consult with their advisor/major professor in order to choose appropriate courses. Please note that research methods courses can, and often are, used as elective courses.

Research Methods

  • COM 502 Communications Methods
  • EDC 530 Qualitative Research and Evaluation
  • ISE 533 Advanced Statistical Methods for Research and Industry
  • ISE 634 Design and Analysis of Industrial Experiment
  • MTH 550 Probability and Stochastic Processes
  • MTH 551 Mathematical Statistics
  • PSY 517 (STA 517) Small N Designs
  • PSY 532 (STA 532) Experimental Design
  • PSY 533 Advanced Quantitative Methods in Psychology
  • PSY 610 (STA 610) Parsimony Methods
  • PSY 611 Methods of Psychological Research and Experimental Design
  • PSY 612 Structural Modeling
  • PSY 613 Qualitative Research and Analysis in Psychology
  • STA 501 Analysis of Variance and Variance Components
  • STA 502 Applied Regression Analysis
  • STA 520 Fundamentals of Sampling and Applications
  • STA 541 Multivariate Statistical Methods
  • STA 542 Discrete Multivariate Methods


  • COM 501 Communication Theory
  • COM 510 Interpersonal Communications
  • COM 520 Media Studies
  • PSY 600 Multicultural Issues in Psychology
  • PSY 604 Cognitive Psychology
  • PSY 605 Personality
  • PSY 606 Social Psychology