Business of Digital Media Minor

Curriculum

Minor Form BUS Course Descriptions COM Course Descriptions FLM Course Descriptions

A total of 18 credits is required for a minor in the Business of Digital Media.

  1. Required prerequisite (3 credits):
  • MKT 265: Marketing Principles

2. Select one of the following (3 credits):

  • MKT 465: Marketing Communications
  • MKT 467: Customer Analytics
  • MKT 475: Social Media for Marketing: Analytics and Strategy
  • BAI 476: Machine Learning for Business Intelligence

3. Select four or five of the following (15 credits)

  • MKT 465: Marketing Communications*
  • MKT 467: Customer Analytics*
  • MKT 475: Social Media for Marketing: Analytics and Strategy*
  • BAI 457: Visualizing Data for Business Intelligence
  • BAI 476: Machine Learning for Business Intelligence*
  • COM 246: New Media and Society
  • COM 271: Web Design and Programming
  • COM 346: Social and Cultural Aspects of Media
  • COM 354: International Business Communications Exchange
  • COM 372: Dynamic Web Design and Programming
  • COM 442: Strategic Media Communication
  • COM 445: Media Advertising
  • COM 446: Media Theory
  • COM 447: Entertainment Media Research
  • FLM 110: Introduction to Film Media Production
  • FLM 351: Topics in Film Media Production
  • FLM 352: Topics in Film Media Critical Studies
  • WRT 227:  Business Communications
  • WRT 235: Digital Writing and Rhetoric
  • WRT 495: Advanced Digital Writing and Rhetoric

*Cannot be used to satisfy both course requirement 2 and 3