BSBA Double Major in Supply Chain Management and Marketing
- Follow the Supply Chain Management Curriculum Sheet;
- Add (for 2022 catalog year; refer to curriculum sheet for other years)
- MKT 366 Consumer Behavior
- MKT 367 Marketing Research
- MKT 470 Strategic Marketing Management
- Select four courses from the following
- MKT 465 Marketing Communications
- MKT 467 Customer Analytics*
- MKT 468 Global Marketing
- MKT 469 Special Topics in Marketing
- MKT 475 Social Media for Marketing
- BAI 476 Machine Learning for Business
- Select one 300- or 400- business elective (from marketing, supply chain management, finance, accounting, innovation and entrepreneurship, business analytics and intelligence)*
*A maximum of one course can double count; the marketing major includes a business elective, which can be a 300- or 400- level MKT course, SCA course or any other 300- or 400-level business course.