Marketing professor reaches career milestone with 5,000 citations 

KINGSTON, R.I. – Dec. 5, 2022 – Whether it’s the importance of color in marketing or the emergence of new technologies like blockchain and holograms, Lauren Labrecque targets research that is exciting and timely.

“I like to choose things that I’m passionate about. I don’t necessarily choose things because I think it will get published,” said Labrecque, an associate professor of marketing at the University of Rhode Island. “But if it excites me, that says to me that others will get excited about it as well and it will likely have an impact.” 

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