Featured Research
Celebrity endorsement in social media contexts: Understanding the role of parasocial interactions and the need to belong
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research
Making choices while smelling, tasting, and listening: The role of sensory (dis) similarity when sequentially sampling products
The impact of pronoun choices on consumer engagement actions.
Lauren Labrecque, Associate Professor and Area Coordinator of Marketing
