Featured Research
Relational communication and illusionary loyalty: Moderating role of self-construal
Free indulgences: Enhanced zero-price effect for hedonic options
How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking
Outwitting the rational mind: How effortful thinking influences price cognition
Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation
