Examine and explore public relations principles, concepts and emerging trends associated with the role of the PR practitioner.

Ethical analysis of topics such as war, capital punishment, sexual morality, suicide, animal rights, honesty and deception, world hunger, discrimination, abortion.

Builds on the foundation of MSL 301.

Examines the challenges of leading teams in the complex contemporary operating environment (COE).

Overview of leadership fundamentals such as problem-solving, public speaking, providing feedback, and using effective writing skills.

An introduction to marketing from a managerial viewpoint.

Analyze a brand’s social media positioning, apply analytical skills to social network data for marketing research, and develop strategies for social media marketing that help meet broad marketing objectives.

Introduction to leadership dimensions while presenting a big picture understanding of a leadership development program.

Examination of the contemporary social, political, cultural, legal and ethical forces that shape the business environment.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.