Analyze ways marketers adapt their strategies in digital environments.

Describes the nature and scope of marketing research activities.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

Physical properties of fluids, development of continuity, energy, and momentum concepts using vector methods; application to problems involving viscous and nonviscous fluids including boundary layer flows, flows in closed conduits and around immersed bodies.

Kinematic and kinetic study of motion of particles, systems of particles, and rigid bodies, acted upon by unbalanced force systems, using both scalar and vector methods; development of methods of analysis based on the direct application of Newton’s laws, work-energy and impulse-momentum principles.

Provides an in-depth knowledge base for developing effective and efficient strategic marketing communications.

Students will learn about theories of organizational and individual change in the context of key HRD functions and focuses, including training, performance management, leadership development, employee experience, and culture.