Instructor: Cain, Alexandra
An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy. This course covers the fundamental aspects of marketing via a business lens, focusing on the strategic marketing choices that managers utilize to motivate consumers and generate revenue and profit for companies.
3 crs.
Session 1 (5/18-6/20)
Schedule: Online
Course delivery: Online-Asynchronous
General education outcome: N/A
Additional fees: No additional fees.

Learn how to register