Builds on the foundation of MSL 301.

Examines the challenges of leading teams in the complex contemporary operating environment (COE).

Overview of leadership fundamentals such as problem-solving, public speaking, providing feedback, and using effective writing skills.

Analyze a brand’s social media positioning, apply analytical skills to social network data for marketing research, and develop strategies for social media marketing that help meet broad marketing objectives.

Describes the nature and scope of marketing research activities.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

Systems analysis emphasizing control and vibration.

Kinematic and kinetic study of motion of particles, systems of particles, and rigid bodies, acted upon by unbalanced force systems, using both scalar and vector methods; development of methods of analysis based on the direct application of Newton’s laws, work-energy and impulse-momentum principles.

Students will learn about theories of organizational and individual change in the context of three HRM functions: job analysis, performance management and training.

Provides an in-depth knowledge base for developing effective and efficient strategic marketing communications.