Builds on the foundation of MSL 301.

Examines the challenges of leading teams in the complex contemporary operating environment (COE).

Overview of leadership fundamentals such as problem-solving, public speaking, providing feedback, and using effective writing skills.

Analyze a brand’s social media positioning, apply analytical skills to social network data for marketing research, and develop strategies for social media marketing that help meet broad marketing objectives.

Introduction to leadership dimensions while presenting a big picture understanding of a leadership development program.

An introduction to marketing from a managerial viewpoint.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.