Examine and explore public relations principles, concepts and emerging trends associated with the role of the PR practitioner.

Principles and procedures in public relations: emphasis on role of the public relations practitioner as a specialist in communication; analysis of publications produced as a part of public relations.

Introduces strategic media relation tactics when responding to the media, specifically crisis communication situations.

This course provides training on performing pharmaceutical calculations in both outpatient and inpatient settings for students starting Advanced Pharmacy Placement Experience (APPE) rotations or preparing for licensure.