Students experience opportunities in planning and leading student operations to develop as adaptive leaders.

Explores the dynamics of leading in complex situations.

Describes the nature and scope of marketing research activities.

Analyze ways marketers adapt their strategies in digital environments.

An introduction to marketing from a managerial viewpoint, focusing on brand management and marketing strategy.

A review of the consumer decision-making process and factors that influence consumers, including ethical issues.

This experiential J-Term course takes students beyond the classroom to explore careers through visits to companies and organizations across a variety of industries.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.