Describes the nature and scope of marketing research activities.

A review of the consumer decision-making process and factors that influence consumers, including ethical issues.

An introduction to marketing from a managerial viewpoint.

Examination of the contemporary social, political, cultural, legal and ethical forces that shape the business environment.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

An introduction to feedback control systems.

Physical properties of fluids, development of continuity, energy, and momentum concepts using vector methods; application to problems involving viscous and nonviscous fluids including boundary layer flows, flows in closed conduits and around immersed bodies.

Concepts of engineering design, material selection, failure theories, fracture and fatigue, and finite-element analysis.

Newton’s laws of force systems in equilibrium and their effects on particles, systems of particles, and rigid bodies.

Students will learn about theories of organizational and individual change in the context of three HRM functions: job analysis, performance management and training.