Introduction to leadership dimensions while presenting a big picture understanding of a leadership development program.
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MKT 467: (BUS) Customer Analytics
Frameworks and quantitative approaches for implementing strategic customer relationship management, customer-based marketing metrics, essential database marketing tools, supplier/customer selection and targeting.
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A review of the consumer decision-making process and factors that influence consumers, including ethical issues.
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An introduction to marketing from a managerial viewpoint.
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Examination of the contemporary social, political, cultural, legal and ethical forces that shape the business environment.
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Physical properties of fluids, development of continuity, energy, and momentum concepts using vector methods; application to problems involving viscous and nonviscous fluids including boundary layer flows, flows in closed conduits and around immersed bodies.
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Transfer of heat by conduction, convection, and radiation in steady and unsteady states.
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Newton’s laws of force systems in equilibrium and their effects on particles, systems of particles, and rigid bodies.
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Introduces data analytics processes and various applications of data analytics to accounting.
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Development of personnel administration, including problems of recruitment, examination, promotion, and staffing within public service.
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