As a marketing major, you will obtain the skills and knowledge that will allow you to shape the strategic direction of every type of company from the smallest start-ups to the world’s largest firms. You will learn how to develop new products, build strong brands, set optimal prices, create powerful communications, utilize digital media, target markets, and manage customer relationships and product distribution within a dynamic global environment. You will become able to understand and satisfy customers’ needs and desires as well as predict consumer behavior. Upon graduation, you will be an attractive candidate for companies interviewing for product marketing, advertising, Internet and mobile media, marketing research, and sales positions.
The Bachelor of Science degree prepares marketing majors for a successful career in marketing through a sequence of courses that provides a solid foundation in the techniques used by marketers.
The required courses for the marketing major include:
• BUS 366 Consumer Behavior
• BUS 367 Marketing Research
• BUS 441 Leadership Skills Development
• BUS 460 Global Supply Chain Management
• BUS 465 Marketing Communications
• BUS 467 Customer Relationship Management
• BUS 468 Global Marketing
• BUS 470 Strategic Marketing Management
Download the Marketing Curriculum Worksheet (PDF) for your catalog year:
- 2016 Marketing Curriculum
- 2015 Marketing Curriculum
- 2014 Marketing Curriculum
- 2013 Marketing Curriculum
Meet the Marketing/Supply Chain Management Faculty and learn more about their particular areas of specialization and research.
Marketing majors find careers as advertising managers, market research analysts, new product planners, public relations specialists, digital and social media planners, and sales associates.
The College of Business offers graduate study in marketing at both the Masters and Ph.D. levels. Through the Evening MBA program, students may elect to concentrate in marketing, and the Ph.D. program offers a marketing specialization.
If you would like to learn more about the marketing major at the University of Rhode Island, please contact Professor Hillary Leonard at email@example.com.