Tools to increase Engagement in Extension Programs

This page is for faculty, staff, students and volunteers of Cooperative Extension programs. The CoopExt Communications and Marketing Team is available to help guide you in developing print and electronic marketing materials to promote your program activities, depending on your needs and vision. These tools and resources will help promote your upcoming event, workshop and / or training, and increase visibility of your program in Rhode Island. You will find templates, logos and other resources that you are welcome to use on your own, as well as ideas for tools and tricks we recommend to increase public engagement. If you have questions, please don’t hesitate to contact us at: uricemarketingcommunications@gmail.com

Resources for you

• Home
• Upcoming Events
• Programs
• Services
• Search Programs
• About Us
• Contact

Civil Rights Information

URI Cooperative Extension Civil Rights Statements for all publications, slide shows flyers, websites, etc.

• Short version (for email signature, web pages, and where long version doesn’t fit):
  1. The University of Rhode Island is an equal opportunity employer committed to community, equity, and diversity and to the principles of affirmative action.
• Long version (at the end of publications, slide shows and fact sheets):
  1. URI Cooperative Extension prohibits discrimination in all its programs, services, activities, and materials on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, genetic information, veteran’s status, reprisal or retaliation for prior civil rights activity.
• Accommodation Statements (for event/workshop flyers/notifications):
  1. The University of Rhode Island (URI) encourages all people to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about accessibility inclusion, please contact [insert first and last name] at [insert telephone number or other contact information here such as an email address].
  2. If you speak a language other than English as your primary language and require interpretation or translation services, contact [insert first and last name] at [insert telephone number or other contact information here such as an email address].
  3. Contact must be made at least five (5) business days in advance of the date of required services or anticipated participation. Interpretation and accommodation services are offered at no cost and are available upon request. If requests are received after this date, we might not have enough time to make the necessary arrangements.

---

Justice, Equity, Diversity and Inclusion (JEDI) Resources for the URI Coopext Community

What should I expect to find here?
This section houses resources for URI Extension professionals interested in broadening their comfort and/or aptitude around JEDI issues related to public engagement and our strategic areas of focus.

Who created this section?
This section is a professional development offering of the URI Cooperative Extension and Outreach Coordinating Committee. If you have resources to add, please contact Kate Venturini at kate@uri.edu.

How can these resources help me?
We each come to our work with our own unique experiences that shape our thoughts and how we define ourselves within society. The goal of sharing these resources is to help each of us learn from diverse perspectives and use that knowledge to work towards becoming a just, equitable, diverse and inclusive resource for Rhode Islanders. The more we expand our knowledge as individuals, the more comfortably we will fit into our roles in our communities and service projects. This, in turn, will make us most effective leaders and contributors to the mission of URI Cooperative Extension.

---

Graphic design support for marketing materials

Need a header, factsheet, poster or rack card designed to promote your work?

• Contact the Cooperative Extension Communications and Marketing team to discuss your needs.
• Check out some examples of headers, factsheets, posters and rack cards we’ve created here:

---

Coopext Branding for printed and digital materials

---

Social Media

Before starting a social media account, consider posting your messages through URI CoopExt’s social accounts. Did you know URI Cooperative Extension has over 6,500 followers on Facebook and over 1,400 on Instagram (as of December 2020)?

Begin by connecting with us on our accounts:

Have an important message, link, or event you would like us to share with CoopExt’s social media following?
Would you like your videos to be hosted on our Youtube channel?

Submit the form

• Facebook post: Body text, 1-2 high quality images, and relevant links
• YouTube video: Video uploaded to Google Drive, title, and description
• Instagram post: High quality image, description, and relevant tags

When posting on social media, be sure to follow the University of Rhode Island’s Social Media Guidelines.

Facebook Post Example

Instagram Post Example

---

Publicity

Have an upcoming event, workshop or training to promote? Consider getting organized and staying on track by creating a publicity plan. 

• Click here for a template that you are free to modify and use for your own needs. 
• Follow this link to submit your event to the URI Events Calendar, which will cross post on CoopExt’s Event’s page. 
• Include your announcement in an upcoming CoopExt eblash (we have over 31,280 subscribers as of April 2022!).
• Want to post on online calendars? Contact us for assistance!
• Need extra press? Consider a press release or have a CELS Big Thinker article written. Email us to get started!

Event Registration

Contact us if you’re not currently plugged into CVENT, our new platform for fee-for-service program registration (as of 2020).  We recommend using Google forms or a platform like Eventbrite for registrations associated with free events.

Other Information

Visit today.uri.edu/services to learn about or get access to

1. Campus, Event and Alumni Photos;
2. URI Brand Visual Style Guide;
3. Social Media information for URI accounts; and more!

Media Release form. (updated April.27.22)

2018-2022 URI Cooperative Extension Implementation Plan.

Email Signatures

Brand your email signature so that it reflects your involvement as a CoopExt team member!

Name
Job Title
Program Name
Address
Phone Number | Website | @URIcoopext

The University of Rhode Island is an equal opportunity employer committed to community, equity, and diversity and to the principles of affirmative action.

---

Your Cooperative Extension Communications and Marketing Team

Civil Rights

URI Cooperative Extension Civil Rights Statements for all publications, slide shows flyers, websites, etc.

• Short version (for email signature, web pages, and where long version doesn’t fit):
  1. The University of Rhode Island is an equal opportunity employer committed to community, equity, and diversity and to the principles of affirmative action.
• Long version (at the end of publications, slide shows and fact sheets):
  1. URI Cooperative Extension prohibits discrimination in all its programs, services, activities, and materials on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, genetic information, veteran’s status, reprisal or retaliation for prior civil rights activity.
• Accommodation Statements (for event/workshop flyers/notifications):
  1. The University of Rhode Island (URI) encourages all people to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about accessibility inclusion, please contact [insert first and last name] at [insert telephone number or other contact information here such as an email address].
  2. If you speak a language other than English as your primary language and require interpretation or translation services, contact [insert first and last name] at [insert telephone number or other contact information here such as an email address].
  3. Contact must be made at least five (5) business days in advance of the date of required services or anticipated participation. Interpretation and accommodation services are offered at no cost and are available upon request. If requests are received after this date, we might not have enough time to make the necessary arrangements.

JEDI

Tab 2 content.

Graphics

Tab 3 content.

Social Media

Tab 4 content.

Event Marketing

Tab 5 content.

Coffee Sessions

Tab 7 content.