who is this page for?
This page is for faculty, staff, students and volunteers of Cooperative Extension programs. The CoopExt Communications and Marketing Team is available to help guide you in developing print and electronic marketing materials to promote your program activities, depending on your needs and vision. These tools and resources will help promote your upcoming event, workshop and / or training, and increase visibility of your program in Rhode Island. You will find templates, logos and other resources that you are welcome to use on your own, as well as ideas for tools and tricks we recommend to increase public engagement. If you have questions, please don’t hesitate to contact us at: uricemarketingcommunications@gmail.com
Civil Rights Information
Please use your discretion regarding which version of the URI Cooperative Extension Civil Rights Statement you include on publications, slide shows, flyers, webpages, etc. Note that one version of the statement should always be included on these documents/materials moving forward!
- SHORT DISCLAIMER (to be used in email signatures, on flyers and other promotional materials, etc.):
- URI Cooperative Extension is committed to community, equity, and diversity and prohibits discrimination in all its programs, services, and activities.
- LONG DISCLAIMER (to be used at the end of publications, slide shows and fact sheets or other places where it will fit):
- In accordance with Federal Civil Rights law and U.S. Department of Agriculture (USDA) Civil Rights regulations and policies, the USDA, its agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, income derived from a public assistance program, political beliefs, or reprisal or retaliation for prior credible activity, in any program or activity conducted or funded by USDA (not all bases apply to all programs). Remedies and complaint filing deadlines vary by program or incident.
- Click here for a PPT slide to include at the end of your presentations
- ACCOMMODATIONS STATEMENT (to be used in all event registration pages, iModules eblasts, etc.):
- Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact the responsible Agency or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.
Collecting Demographic Information
Beginning in 2021, URI Cooperative Extension programs must collect demographic information for program participants via an anonymous survey sent following registration. Demographic information should be collected as frequently as possible. See links below for helpful tips for using Qualtrics to collect this information, an example template, and the basic demographic questionnaire.
JEDI
Justice, Equity, Diversity and Inclusion (JEDI) Resources for the URI Coopext Community

What should I expect to find here?
This section houses resources for URI Extension professionals interested in broadening their comfort and/or aptitude around JEDI issues related to public engagement and our strategic areas of focus.
Who created this section?
This section is a professional development offering of the URI Cooperative Extension and Outreach Coordinating Committee. If you have resources to add, please contact Kate Venturini at kate@uri.edu.
How can these resources help me?
We each come to our work with our own unique experiences that shape our thoughts and how we define ourselves within society. The goal of sharing these resources is to help each of us learn from diverse perspectives and use that knowledge to work towards becoming a just, equitable, diverse and inclusive resource for Rhode Islanders. The more we expand our knowledge as individuals, the more comfortably we will fit into our roles in our communities and service projects. This, in turn, will make us most effective leaders and contributors to the mission of URI Cooperative Extension.
JEDI Resources for Extension Professionals
Articles
Trainings
United Language Group is an approved provider of written translation and phone and video-remote interpretation services for the State of Rhode Island under the Master Pricing Agreement #54 and Award #3701107 ULG also created a unique email address available to all Rhode Island State employees: RITranslate@ulgroup.com. Translation Services
Graphics
Do you need a branded header, factsheet, poster or rack card designed to market your program and/or an upcoming workshop or event? This section contains information on graphic design support for marketing your Cooperative Extension programming. Need a header, factsheet, poster or rack card designed to promote your work? Contact sejal@uri.edu to get started. Here are some examples of headers, factsheets, posters and rack cards we’ve developed over time:
Social Media
This section contains information about our current social media platforms and how you can work with our team to get your message out to the world. Did you know URI Cooperative Extension has 8,000+ followers on Facebook, 2,000+ followers on Instagram and 1,500+ subscribers on YouTube? If you aren’t already connected, find us (@coopext) on our accounts:
Begin by connecting with us on our accounts:
Have an important message, link, or event you would like us to share with CoopExt’s social media following?
Would you like your videos to be hosted on our Youtube channel?
- Facebook post: Body text, 1-2 high quality images, and relevant links
- YouTube video: Video uploaded to Google Drive, title, and description
- Instagram post: High quality image, description, and relevant tags
When posting on social media, be sure to follow the University of Rhode Island’s Social Media Guidelines.
Marketing
This section contains information about marketing and registration needs for your event, workshop or training. A well attended event starts with organization. We highly recommend starting with a publicity plan. Here is a template you are free to modify and use for your own needs.
Need to update your programmatic website? Use this Standard Operating Procedure to help by using the CELS IT Ticketing System.
PUBLISH your offering to URI Cooperative Extensions events page by using your SSO. To get starting following this guide.
HIGHLIGHT your event in an upcoming 5 Ways to Stay Involved — A Cooperative Extension eNewsletter that distributes to over 33,709 subscribers including the URI Faculy/Staff, Fondation and Alumni as of March 2023!
REQUEST a press release, CELS Big Thinker or have photography needs? Email sejal@uri.edu to get request.
Event Registration
Contact sejal@uri.edu if you’re not currently plugged into CVENT, our new platform for fee-for-service program registration (as of 2020). We recommend using Google forms or a platform like Eventbrite for registrations associated with free events.
Other Information Visit today.uri.edu/services to learn about or get access to:
- Campus, Event and Alumni Photos;
- URI Brand Visual Style Guide;
- Social Media information for URI accounts; and more!
- Media Release form. (updated April.27.22)
Email Signatures
Brand your email signature so that it reflects your involvement as a CoopExt team member!
The University of Rhode Island is an equal opportunity employer committed to community, equity, and diversity and to the principles of affirmative action.
Name
Job Title
Program Name
Address
Phone Number | Website | @URIcoopext
Coffee Sessions
Your Cooperative Extension Communications and Marketing Team
Community Engagement Coordinator, Produce Safety Educator
Cooperative Extension
Kathleen M. Mallon Outreach Center
3 East Alumni Avenue, Kingston RI 02881
401.874.4453
sejal@uri.edu
Program Administrator, Extension Educator
Cooperative Extension
Kathleen M. Mallon Outreach Center, 3 East Alumni Avenue, Kingston RI 02881
401.874.4096
keventurini@uri.edu