Who is this page for?

This page is for faculty, staff, students and volunteers of Cooperative Extension programs. The CoopExt Communications and Marketing Team is available to help guide you in developing print and electronic marketing materials to promote your program activities, depending on your needs and vision. These tools and resources will help promote your upcoming event, workshop and / or training, and increase visibility of your program in Rhode Island. You will find templates, logos and other resources that you are welcome to use on your own, as well as ideas for tools and tricks we recommend to increase public engagement. If you have questions, please don’t hesitate to contact us at: uricemarketingcommunications@gmail.com

Civil Rights Info

URI Cooperative Extension Civil Rights Handbook

Please use your discretion regarding which version of the URI Cooperative Extension Civil Rights Statement you include on publications, slide shows, flyers, webpages, etc. Note that one version of the statement should always be included on these documents/materials moving forward!

SHORT DISCLAIMER (to be used in email signatures, on flyers and other promotional materials, etc.):
1. URI Cooperative Extension is committed to community, equity, and diversity and prohibits discrimination in all its programs, services, and activities.
LONG DISCLAIMER (to be used at the end of publications, slide shows and fact sheets or other places where it will fit):
1. In accordance with Federal Civil Rights law and U.S. Department of Agriculture (USDA) Civil Rights regulations and policies, the USDA, its agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, income derived from a public assistance program, political beliefs, or reprisal or retaliation for prior credible activity, in any program or activity conducted or funded by USDA (not all bases apply to all programs). Remedies and complaint filing deadlines vary by program or incident.
2. Click here for a PPT slide to include at the end of your presentations
ACCOMMODATIONS STATEMENT (to be used in all event registration pages, iModules eblasts, etc.):
1. Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact the responsible Agency or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.
URI Language Access Guidelines
1. The University of Rhode Island Language Access Plan (LAP) is designed to promote meaningful
  access and equal opportunity in service delivery for persons with Limited English Proficiency
  (LEP) and persons with Hearing/Speech Impairment (HSI) participating in or receiving services
  offered by URI. Learn more…

Collecting Demographic Information

Beginning in 2021, URI Cooperative Extension programs must collect demographic information for program participants via an anonymous survey sent following registration. Demographic information should be collected as frequently as possible. See links below for helpful tips for using Qualtrics to collect this information, an example template, and the basic demographic questionnaire.

JEDI

Justice, Equity, Diversity and Inclusion (JEDI) Resources for the URI Coopext Community

What should I expect to find here?
This section houses resources for URI Extension professionals interested in broadening their comfort and/or aptitude around JEDI issues related to public engagement and our strategic areas of focus.

Who created this section?
This section is a professional development offering of the URI Cooperative Extension and Outreach Coordinating Committee. If you have resources to add, please contact Kate Venturini at kate@uri.edu.

How can these resources help me?
We each come to our work with our own unique experiences that shape our thoughts and how we define ourselves within society. The goal of sharing these resources is to help each of us learn from diverse perspectives and use that knowledge to work towards becoming a just, equitable, diverse and inclusive resource for Rhode Islanders. The more we expand our knowledge as individuals, the more comfortably we will fit into our roles in our communities and service projects. This, in turn, will make us most effective leaders and contributors to the mission of URI Cooperative Extension.

JEDI Resources for Extension Professionals

Articles

Land-grab universities: Expropriated indigenous land is the foundation of the land-grant university system by Robert Lee and Tristan Ahtone_March 30, 2020.
Conversation Guide. Citation: Center for Advancement of Informal Science Education (CAISE).
Creating Inclusive Extension Programs. Citation: McKee, K. E., & Bruce, J. A. (2019). Creating Inclusive Extension Programs. Journal of Extension, 57(6).
Creating Safe Spaces Within Extension Programs. Citation: Duke, A. 2014. Creating safe spaces within Extension programs. Journal of Extension 52, 6: 6YOY5.
How Can We Build on Existing Assets With a Community? Citation: Angela Calabrese Barton., Edna Tan., Daniel Birmingham., Carmen Turner. (2019). Center for Advancement of Informal Science Education (CAISE).
Our Role in and Responsibility Toward Social Justice. Citation: Fields, N., & Nathaniel, K. (2015). Our role in and responsibility toward social justice. Journal of Extension, 53(5).
What Does Working “With” (not “For”) Our Communities Look Like? Citation: Dale McCreedy., Nancy Maryboy., Breanne Litts., Tony Streit., Jameela Jafri. (2019) Center for Advancement of Informal Science Education (CAISE).

Trainings

Increasing Cultural Awareness & Equity in Extension Programs (SELF-PACED TRAINING): These self-directed modules are designed for educators who work with youth, adults, and communities, as well as Extension administrators interested in increasing cultural awareness. The modules are designed to introduce you to foundational terms related to cultural competencies and equitable practices, and encourage you to explore dimensions of culture. Module 1 is Equity in Extension Programs: Getting to Know the Language, and Module 2 is A Diversity and Culture Self-Reflection.
Food Solutions New England 21-Day Racial Equity Habit Building Challenge (TRAINING): You (along with thousands of other people across the US and beyond) commit to deepening your understanding of, and willingness to confront, racism for twenty-one consecutive days. The Challenge will raise your awareness, change your understanding and shift the way you behave. The Challenge goes beyond individual or interpersonal racism by helping to demystify structural and institutional racism and white supremacist patterns that are sometimes invisible to people. Finally, the Challenge inspires you to act, on your own or with others in your organization, business or group, to dismantle these systems. Next Challenge begins on April 5, 2021! Register Today!
URI Diversity, Equity & Inclusion 365 Symposium (TRAINING): The URI Community, Equity and Diversity (CED) Office established the Diversity, Equity, and Inclusion (DE&I) 365 Symposium as a virtual “third space” for students, faculty, staff, alumni, affiliates, and community members to convene conversations about diversity, equity, inclusion, social justice, and decolonization. The conversations will take many forms, including panels, workshops, book talks, discussion groups, envisioning sessions, and teach-ins, bringing together a multitude of voices and perspectives to grapple with the topics that impact us within and beyond the University. The theme for the DE&I 365 Symposium is Black Lives Matter.
Rhode Island Foundation Racial Equity: A Groundwater Approach (TRAINING): The Groundwater presentation is a free three-hour introduction to racial equity. In this virtual presentation, organizers from the Racial Equity Institute will use stories and data to present a perspective that racism is fundamentally structural in nature. By examining characteristics of modern-day racial inequity, the presentation introduces participants to an analysis that many find immediately helpful and relevant. Who should attend: Anybody with an interest in advancing racial equity in Rhode Island.

Workshops

Language Matters: Communicating for Inclusive Engagement through CoopExt program with Dr. Sunshine Menezes (WORKSHOP)

Translation Services

United Language Group is an approved provider of written translation and phone and video-remote interpretation services for the State of Rhode Island under the Master Pricing Agreement #54 and Award #3701107 ULG also created a unique email address available to all Rhode Island State employees: RITranslate@ulgroup.com.

Graphics

Do you need a branded header, factsheet, poster or rack card designed to market your program and/or an upcoming workshop or event? This section contains information on graphic design support for marketing your Cooperative Extension programming. Contact sejal@uri.edu to get started.
See examples of headers, factsheets, posters and rack cards we’ve developed:

URI_MGP+CELS_2024_GardenSymposium_Flyer-Scaled_12.06.2023

URIMGP Garden Symposium Flyer

Take a closer look

Energy Fellows Program_11.75x16.5 Tabletop Display_2018 (1)

Energy Fellows Tabletop Display

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AFSFP Rack Card

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Letterhead

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CoopExt+CELS-2023_Onsite-Wastewater-Resource-Center-EmailBanner

Onsite Wastewater Resource Center Header

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Cooperative-Extension-2021_FactSheets-Swallow-Wort (1)

Swallow-Wort Factsheet

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URI Coopext Logo Blue

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URI Coopext Logo Gold

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URI Coopext Logo White

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Social Media

This section contains information about our current social media platforms and how you can work with our team to get your message out to the world.

Step 1: Connect with us on our accounts:

Step 2: Write a post to share a message, an informational link, an event or a video on CoopExt’s accounts. See below for what we need by platform:

Facebook post: Body text, 1-2 high quality images, and relevant links
YouTube video: Video uploaded to Google Drive, title, and description
Instagram post: High quality image, description, and relevant tags

Step 3: Ready to submit? Email the team uricemarketingcommunications@gmail.com

Facebook Post Example

Instagram Post Example

Follow the Standard Operating Procedure for Creating Promotional Reels for CoopExt Social Media

Marketing

This section contains information about marketing and registration needs for your event, workshop or training. A well attended event starts with organization. We highly recommend starting with a publicity plan. Here is a template you are free to modify and use for your own needs.

UPDATE your website using this Standard Operating Procedure to help navigate the CELS IT Ticketing System.

PUBLISH your offering to the URI Cooperative Extensions events page by using your SSO. To get started, follow this guide.

HIGHLIGHT your event in an upcoming 5 Ways to Stay Involved, CoopExt’s quarterly eblasts that is distributed to over 38,000 subscribers. Click here for a past example.

REQUEST a Rhody Today feature by filling out this form. If you need a press release or a CELS Big Thinker article email sejal@uri.edu to request.

REGISTER a training, workshop or event attendees using CVENT, our platform for fee-for-service program registration. We recommend using Google Forms or a platform like Eventbrite for registrations associated with free events.

Other Information Visit today.uri.edu/services to learn about or get access to:

Email Signatures

Brand your email signature so that it reflects your involvement as a CoopExt team member!

Name
Job Title
Program Name
Address
Phone Number | Website | @URIcoopext

We’ve got science behind us…

The University of Rhode Island is an equal opportunity employer committed to community, equity, and diversity and to the principles of affirmative action.