Analyze ways marketers adapt their strategies in digital environments.

Introduction to organizational behavior; focus on individual, interpersonal, team and organization factor, and how these shape individuals behaviors at work.

Students will learn about theories of organizational and individual change in the context of three HRM functions: job analysis, performance management and training.

Provides an in-depth knowledge base for developing effective and efficient strategic marketing communications.

Integration of functional areas of business through case studies and simulation-based explorations of management problems, and the evaluation of alternative solutions.

Covers basic accounting principles, accounting systems design, and financial reporting issues.

Coverage includes both substantive and procedural rules of law in the civil and administrative law field with emphasis on business, regulation, societal, and ethical issues.

Introductory statistical methods applied to business problems.