Our last newsletter issue featured a team of marketing students who created a marketing agency, Vital Innovative Promotions (“V.I.P.”) for a social media campaign targeting millennials to promote the American Honda Motor Group’s Acura ILX sports car.  After presenting their campaign and results in November, URI’s team became one of three finalists, and five of the V.I.P. leaders flew to California to deliver a 20-minute marketing presentation to the management team of judges.  We are proud to report that their winning vote was unanimous.

Our last issue featured marketing students who created a marketing agency, Vital Innovative Promotions (“V.I.P.”) for a social media campaign targeting millennials to promote the American Honda Motor Group’s Acura ILX sports car.  After presenting their campaign and results in November, URI’s team became one of three finalists, and five of the V.I.P. leaders flew to California to deliver a 20-minute marketing presentation to the management team of judges.

We are proud to report that their winning vote was unanimous. The team earned first place and Acura awarded URI a $5,000 scholarship in recognition of the team’s achievement! Teams from the University of New Mexico and Johns Hopkins University earned second and third place spots.  Read more about their accomplishments and work:

URI > The Big Story > Performance Driven

Providence Journal coverage : URI business students take top prize in national marketing contest

View the VIP winning campaign creative, on their blog: VIP Acura ILX Blog.

Follow the agency’s experience on social media:  VIP, Facebook, Twitter, Instagram,