Recent Scholarly Publications

Ashley, Christy. (2016). The Effect of Loyalty Program Fees on Program Perceptions and Engagement. Journal of Business Research, Volume 69, Issue 2, pages 964-973.

http://www.sciencedirect.com/science/article/pii/S0148296315003896

Daniel A. Sheinin. (2015). The Effects of Changing Attribute Composition on Judgments About Multifunctional Products, Journal of Marketing Theory and Practice, 23:1, 107-118.
http://dx.doi.org/10.1080/10696679.2015.980183