Marketing

Curriculum

Curriculum Sheets Course Descriptions

You must complete 120 total credits to graduate, with 21 credits in the major and one professional elective, for a total of 24 credits. The marketing courses include:

MKT 366: Consumer Behavior
MKT 367: Marketing Research
MKT 470: Strategic Marketing Management

Choose at least 4 of the following:
MKT 465: Marketing Communications
MKT 467: Customer Analytics
MKT 468: Global Marketing
MKT 469 Special Topics in Marketing
MKT 475: Social Media for Marketing
MKT 476: Machine Learning for Business Intelligence

Choose one additional business course at the 300 level or above, which can be an additional marketing course or a different professional elective.