Animated sketch done by graduate student tells the story of URI’s One-Year MBA experience and benefits.

Kathryn (Kate) Johnson fulfilled her One-Year MBA in Strategic Innovation (SIMBA) internship by creating a video to describe and promote the program at URI’s College of Business Administration.

Watch Johnson’s animated narrative about the program:

MBA Coordinator Lisa Lancellotta and Professor Diane St. Laurent worked with Johnson to understand the enrollment process for potential MBA students. After an analysis of the key decision points, Johnson wrote a story to show the One Year MBA requirements, process and potential outcomes. In addition to the dynamic video, her final report included competitive and trends analyses, as well as recommendations for print and digital ads.

Johnson is a Rhode Island resident who received her undergraduate degree in Sociology from URI.  Before enrolling in the One Year MBA program, she worked for the U. S. Emergency Management Department.  Upon completion her graduate degree, in September, she will begin a new job at the Naval Undersea Warfare Center in Newport. In the meantime, she’s spending her summer illustrating a children’s book based on cartoon characters she created.

The video will be used on social media, the One-Year MBA homepage and other sites.